Thule
This extensive project is a result of Thule's desire to develop
their presentation of their products in the shops. First, SRC
(Scandinavian Retail Center) was asked to work out a proposal for
how the THULE brand should be displayed in the shops. Produktställ,
with many years of collaboration on display solutions for THULE,
were brought into the project at an early stage as specialists and
representatives in the implementation phase. From a large number of
store fixture companies Produktställ was then chosen to be sole
supplier of Thule's Premium concept. Extensive shop visits and
feasibility studies then laid the foundation for a complete shop
concept adapted to all the markets and distributors where Thule is
represented. 2010 saw a major roll-out of approx. 1,500 metres of
wall sections to more than 10 European countries and, in addition
to the wall sections, a great many accessories and floor displays.
The concept has been exhibited at several trade fairs, most
recently at the ISPO International Sports Fair in Munich at the
beginning of February 2011. Thule needs the logistic flexibility
that Produktställ can provide by combining direct-to-shop
deliveries with large consignments of approx. 500 m of wall
fixtures to Thule's warehouse.
Produktställ naturally plays a major role in all new development
all the time through our own Design department.
