Produktställ

By following the natural flow in customer behaviour at the Home Baking shelf, Produktställ have managed to create a prize-winning display for Dr Oetker's "Road to Baking" concept.

We believe that the road to baking begins with yeast and baking powder, picking up flavourings and perhaps a few cocktail cherries along the way to journey's end in a cascade of colour among the sprinkles and icing.

The road changes colour several times on its way from the flour and the dough's subdued golden colour, past the warm orange from the oven to the intense colours that we find in the range of decorations.

We guide the customer by making things really clear with colour-coded category and shelf edge labels. A wave-shaped header and floor decal join together the whole journey through colours. The customer travels along a unified theme.

At the trade journal Friköpenskap's convenience goods gala in 2010, the jury's motivation was:

"With their successful efforts Dr Oetker have brought inspiration to the previously slumbering Home Baking category. Thanks to their selling solutions that follow every stage from start to finish, Dr Oetker have made it simpler for the consumer and also contributed to the shops' profitability".